Allen Solly Junior walks the ramp at Junior’s Fashion Week

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Allen Solly Junior from Aditya Birla Fashion and Retail Limited, synonymous with offering smart wardrobe solutions for kids has today announced its partnership with the Junior’s Fashion Week (JFW), India’s premier kids’ fashion event. Hosted at Grand Hyatt, Mumbai on October 01, Allen Solly Junior will showcase its AW’17 collection at JFW, a bi-annual runway showcase.

Crafted for the young kids, who are enthusiastic about experiencing the new and having fun, Allen Solly Junior creates peppy and colourful apparels for kids aged 3-16 years. At the Junior’s Fashion Week, Allen Solly Junior will be showcasing their innovatively curated AW’17 collections which are wonderfully designed and are high on style and comfort.

Allen Solly Junior’s new Autumn Winter 2017 collection offers a number of looks in three contemporary and equally elegant styles. Named ‘Sport the Adventure’, the first look by Allen Solly Junior is inspired from military and jungle look. The entire look is about washed casuals with a rugged feel. Girls, on the other hand, are kept more in floral top wear but with casual military-inspired bottoms.

The second exciting look which will be showcased is their ‘Athleisure’ range. The collection includes special fabrics & trim play like light reflective tape, silicone gel prints & texture play. The colours dedicated to this collection include monochrome with a hint of red and teal. The third and final look by Allen Solly Junior, named ‘Party Squad’ look is a collection created specially to cater to special occasion & party. The graphics of the look are inspired from music, musical instruments, stars motifs and Christmas, festive feel using colours with gold and glitter.

Junior’s Fashion Week focuses at juniors aged between four to fifteen years as the event brings with it, immense vivacity and energy of the children’s fashion & lifestyle industry. Junior’s Fashion Week’s ardent aim is to improve the kids’ fashion tableau in India. The little stars are all set to slay the gorgeous and creative collection of Allen Solly Junior with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Allen Solly Junior has a national presence across 160 MBOs, and 20 exclusive business outlets and 96 shop-in-shops across 20 cities in India.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colourful and fashionable apparel for boys and girls. The brand has recently expanded the range to Infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.