JFW, Chennai: U.S.P.A. Kids’ to showcase Indigo, Hawaiian, and Old Glory

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They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends. This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week in Chennai, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids which is slated to happen at The Westin Hotel, Chennai showcasing their Spring Collection.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn.Kids’ holiday shirts are in cheerful and summery colors as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches, and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids have all it takes for kids to find their perfect fit all year round.

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colors, lively garment-dyed cargo shorts, and knit dresses with the brand’s signature stars and stripes print will enthrall the audience.

Are you ready to witness the matchless magic weaved in the Spring/Summer collection of U. S. Polo Assn. Kids?