The Children’s Place showcases a ‘Super Spring’ collection at JFW, Chennai

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Highlighting the theme Feelin’ all Bright, The Children’s Place recently showcased a glimpse of their colorful Spring’18 collection on the runway of Junior’s Fashion Week at The Westin Hotel, Chennai recently.

Little superstars created magic & dazzled on the runway showcasing head-to-toe styles – from everyday casuals to dressy outfits. The girls sparkled in dresses, skirts & embellished tops, activewear, modern jeans and shorts with extra girly details (like embroidery & lace)!

The boys rocked in conversational graphics, cool prints, beachy pastels with neon pops and waves of indigo, over button-downs, polos, and shorts. The extensive assortment of accessories that included hair-bands, hats, bags, sunglasses and footwear showed off just how easy it is to add a finishing touch to complete their spring outfits.

The brand is the official showcase partner of the Junior’s Fashion Week, Chennai Spring- Summer edition. With the motto “Think like a mom, see like a kid and find the fun in everything”, the brand passionately designs fashion-forward styles parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the range of fun fashion outfits for newborn to 14Y sizes makes this a one-stop shopping destination for the kids’ fashion wish-list!

Mr. Alok Dubey, CEO of Arvind Lifestyle Brands Division, Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. “Kids are almost the most important decision-makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Chennai,” he notes.

We’ve recognized parents crave modern, fun, easy-to- wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience,” Mr. Alok added.

The Children’s Place is present in Bengaluru, Mumbai, Chennai, Kochi, Pune, and Noida and is also available at Shoppers Stop, Iconic & Kapkids stores pan India. One can also shop the brand on – Arvind Internet Limited’s and India’s first omni-channel initiative and other leading e-commerce platforms – Amazon & Flipkart.