Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?
However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.
Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.
Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.
JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.
The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.
Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week. The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”
Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.
The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.
Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.
In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.
Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”
JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.
Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.
We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”
The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!
India witnessed fashion and trends in the Autumn-Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring-Summer season.